1) The author defines metrosexual as "a straight man who styles his hair using three different product (...) sensitive, romantic (...) stereotypically gay except when it comes to sexual orientation."The author relates it to the larger argument by dwelling on the superfluous efforts metrosexuals go through to look good. This supports her argument that the issue lies in something missing from their jobs.
2) The way we view males in society and their roles is at stake by the definition of the term. She makes this clear by referring to her idea of men being like "cowboys" and describing the traditional male.
3) I found the vivid description of men in the "western ranch" especially effective since it truly portrayed the traditional male that many women grow up loving and learning to get infatuated by. It relies on the fact that the audience is familiar with this traditional male and his characters.
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